Sure, the title of is a line from a parable Jesus used in teaching his disciples a lesson in treating even strangers with dignity and respect. But this blog piece isn’t really a religious lesson. It’s just an observation.
In today’s world, do we really know who our neighbors are? I’m not talking about the strange guy up the street, the one who talks to himself while sweeping the front walk. I’m talking about those people we cross paths with every day while going about our lives. You know the ones, like the little old lady in front of you in the grocery store check-out; or the young man walking along the side of the road, heading to who knows where. With the popularity of internet sites like Facebook and Twitter, we can connect with people all over the world. We can log on and learn that Reggie in West London ate crab cakes for dinner tonight, Tanya is Los Angeles broke up with her long-time boyfriend, and Danny in Sydney recently had his first novel published. We friend them on Facebook, follow them on Twitter, and make a connection on LinkedIn, but we never really meet these wonderful people.
And what of that little old lady in the checkout line in front of us? Chances are we won’t get beyond a polite smile or an insincere “Have a nice day.” The young man walking along the side of the road? We’ll ignore him—he might be dangerous.
Don’t misunderstand me. I believe social media is vital to those of us looking to promote our work while building an audience. It’s a great way to meet interesting people in corners of the world we’re not likely to ever visit in person. But the cost of this technology seems to have had a negative effect on how we treat the people around us. We don’t have an instant profile to pull up telling us that the young man walking along the side of the road is a father on his way to work so he can support his wife/girlfriend and their newborn baby; or that his car no longer runs so he has to make that 5 mile trek both ways each day. We couldn’t possibly know the little old lady in front of us in the checkout line is struggling to make ends meet since her husband of 56 years passed away last fall. Without that profile, we won’t bother finding this out the way we as social human beings once did—before the internet.
One of my favorite episodes of the classic American television show Taxi has character Elaine Nardo receiving an invitation to a high-class party. She needs an escort. The obvious choice would be her co-worker and friend Alex Rieger. He’s a level-headed guy, understands proper behavior and good manners in these situations. But, for reasons I’ve forgotten, Alex is unable to attend with Elaine. So, after failing to secure a proper substitute, Elaine finds herself saddled with Jim Ignatowski, played brilliantly by Christopher Lloyd. Jim had once been a bright and near-genius young man—until LSD trips during college left him slow and somewhat addled. The Reverend Jim (he was ordained through a mail-order school) was prone to goofy observations and embarrassing behavior at times.
The thought of attending this high-class shindig with the likes of Jim proved too much for Elaine, so she lied and told the man she wasn’t going to attend. Jim eventually caught on and, despite having his feelings hurt, suggested Elaine attend alone. In the end, Elaine brought Jim along, having discovered a true fondness for her fellow cab driver.
When the entertainment fails to show up for the party, Jim volunteers to fill in on the piano. Imagine Elaine’s shock and horror over what is surely to be an embarrassing moment, most likely barring her from future invites.
Jim sits at the piano and immediately begins playing “London Bridge is Falling Down” quite poorly. The room full of snobs begins murmuring complaints. Jim stops playing, says “Oh, the hell with it!” and launches into some beautiful classical playing that soothes the room. He stops again and says, “I must have had mmm music lessons!” before continuing his solo concert.
Elaine worked with the man and had no idea he was so much more than the college dropout with a fried brain. We’re all guilty of this on some level. We know more about the guy on the other side of the world than we know about those in our own neighborhood. While social media might bring the world together, it can also contribute to pushing people apart.
So take the time to get to know those who are closest to you. You’re bound to learn something.
When Only The BEST will do. 
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