Interesting take from author J. Ajlouny!
Entertainment Adds Drive to Casino Innovation*
Consider for a moment the many ways casinos entice customers to patronize their establishments. Advertising and promotions lead the way, followed by special events and comps. Resort amenities were added to the mix in the past decade. These include unique themes and attractions, pools, fine and adventure dining and exhibits of all kinds.
This week let’s take a look at the ways with which casinos use entertainment to generate customer traffic. The original “Mr. Showman,” circus promoter P.T. Barnum was fond of saying, “The thing I like about my job is I can sell the same ticket over and over again.” Just as our own Don Usherson, Gaming Today’s venerable casino entertainment round-up columnist. It’s worked for Las Vegas for decades. Now it’s working for heartland casinos too.
Peddlers of American popular culture know that both domestic and international audiences are receptive to their…
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