Once upon a time, authors, no matter the talent level, needed a big machine known as the publishing house, to get their work into the hands of readers across the globe. Publishing houses offered cash advances, secured shelf space in all the leading retail shops, and made sure the media received advance copies for the purpose of writing reviews of the project at hand.
Unfortunately, getting published by the big machine proved limited in potential for most writers. Your work wouldn’t even find its way to a publisher without first getting discovered by an agent. And even if you did manage to catch the eye of one of these middlemen, you still weren’t guaranteed that big advance, the prime spot on the shelf at Barnes & Noble, or the five star review from the New York Times. In fact, writing for 95% of those who fancied themselves authors was little more than a wishful fantasy.
But we are no longer living under the shadow of the big machine. If we want to write and be published, it’s an easy task. And that may not always be such a great thing. See, here’s the problem: Everybody is a writer today. That means the novel you spent months (or even years) writing is now in direct competition with two million other titles, all seeking the same readers.
While great opportunities are now within reach, the deep pockets of those large publishing houses are not. That means there likely won’t be a marketing team to plot our campaign for world domination. So we learn from one another. We find those things that work for us and mingle them with new ideas that may have worked for others. It’s the indie way.
One of the tools within our reach is the book trailer. Sure, YouTube seems flooded with videos touting this story or that one. But these sneak peeks work quite well for the movie industry. In fact, most of us determine the films we’ll pay to see based almost entirely on the trailers we watch. If done right, there is no reason book trailers can’t accomplish the very same results.
And how do we do it the right way? By making ours stand out from the million or so other clips already on social media. Offer the viewer something that’s visually appealing, that snags the attention and holds it until the very last frame. Even the music must be compelling, telling the story as much as the images do. But don’t just rely on simple music and still photos with blurbs splashed across them. Seek out that which is different.
Fresh Ink Group
Fresh Ink Group offers that which is different! We utilize video, animation, music, voice-overs, still photos, graphics unique to the project, and a large array of sound effects. If you want something more in your trailer, consider taking a look at Fresh Ink Group.
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