Book Trailers: Are They Worth the Effort?

Book Trailers: Are They Worth the Effort?

Story Empire

Greetings, SE’ers! Beem Weeks here with you again. Today, I’m discussing book trailers. Are they worth the effort?

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Book trailers, like so much in the indie publishing world, have become a staple of the promotion game. Book trailers can convey the gist of a novel in a matter of a minute or two. The great thing about this tool is that anybody can make one.

Last month I talked a little about audiobooks and the process that goes into such a project. Some readers commented that it sounded difficult or too expensive to undertake such an endeavor. Book trailers are on the opposite end of the cost spectrum.

A book trailer can be put together using free software, like Microsoft Clip Champ (or Movie Maker). Authors can create a suitable trailer using still photos and video clips. Music underneath the action can add tone and emotion. To spell out the…

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