Know your audience

Author C. S. Boyack on writers knowing their audience!

Story Empire

Hi Gang! Craig with you once more with something to consider. There’s an old bit of advice about making presentations, or producing an article, that still applies, “Know your audience.” This means don’t speak over their heads with a lot of technical jargon, acronyms, and industry-speak. Make it relative to the attendees and readers. It also applies to fiction, but not in the way you might think.

I believe the lines are blurring with the advent of Amazon and self publishing. Let’s face it, the old genres are more like guidelines than rules these days. Mashups are all the rage, so you get sweet romances during the apocalypse, or weird westerns where cowboys hunt zombies. These kind of things are popular, too.

I’ve got to confess that my first audience is me. I write to please myself and hope there are other weirdos like me that could be entertained by…

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