Jan Sikes shares her insight into book blog tours: Are they worth it?
Hello, SE’ers! It’s Jan again here to talk about another marketing tool. And it’s one I think most all of you are very familiar with.
First the question.
Are blog tours worth the effort?
I think the answer to that question will be as varied as the people answering, so I will throw out my answer.
With several successful blog tours under my belt, I say a resounding YES!
I’ve learned some things along the way that help make the tour more interesting for the readers, and more manageable for the author. Those tips are what I will share with you today.
- Content – We’ve said it before and I’ll repeat it, Content is King. If every stop on your book blog tour is the same, it’s boring with a capital B! So each post needs to be unique, entertaining, and engaging.
- Variety of Hosts – This…
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