Marketing in this modern world of indie publishing has afforded authors a wide array of options. Among these choices are blogs, Facebook, Google+, and LinkedIn. I personally prefer Twitter. Twitter allows for quick messages and immediate feedback. With generous retweets, the audience potential is virtually unlimited.
On Twitter, I’m known as @voiceofindie (though I’ve recently added @BeemWeeks). Those who follow me know this account isn’t just a self-promoting entity. I promote the work of others more so than my own. Writers, bloggers, musicians, artists, and photographers often benefit from shout-outs and retweets. But I don’t do this expecting retweets of my own stuff. I do this for one simple reason: A stronger indie movement is good for everyone treading this platform.
When we indie writers, musicians, and artists work together, we strengthen an up-and-coming industry. This tells the mainstream: Hey, we can do this without you. It lets the world know we exist, that our work is of the highest quality, and we’re only gaining in power.
I’ve discovered many new and talented writers through this process. I’ve also been turned on to great music from some seriously amazing musicians. Bands like Argentinian rockers Amoenus and Nashville-based The Bloody Nerve are reaching the world with music that, in most cases, sounds far superior to the auto-tuned nonsense seeping from the major labels these days.
@voiceofindie is growing each day. The only drawback is that I may not be able to get to every retweet every day. There are just so many wonderful participants involved in my little experiment. And that’s exactly what it is: an experiment. I set out to see if creative sorts from across the world would come together in the twitterverse to share what they’re reading or writing or listening to or recording. And it’s working. So why not join in and support indie! Tweet for tweet is the cheapest way to spread the word.